Flows

Flows is the part of e-mail marketing that pays for itself: a handful of automatic e-mails, each triggered by something a customer did in your store. You switch a flow on, edit the wording, and it runs – no newsletter tool to learn, no list to sync.

Six ready-made flows

Abandoned cart (two reminders), welcome series, post-purchase follow-up, win-back for lapsed customers and a coupon-expiring reminder. Each comes with sensible default wording, a delay you can change and, where it makes sense, a personal coupon.

Personal, single-use coupons

A flow can create a coupon per e-mail: a percentage or fixed amount, locked to the recipient’s e-mail address, one use, with an expiry. No shared code ends up on a coupon site. If the coupon is still unused shortly before it expires, Flows reminds the customer once.

Abandoned carts that actually come back

When a shopper types their e-mail at checkout and leaves, the cart is saved. The reminder’s button rebuilds the cart, applies the coupon and opens checkout. If they buy in the meantime, the reminders are cancelled automatically.

Consent and unsubscribing done properly

An unticked opt-in box at checkout (classic and block checkout), a sign-up form with double opt-in, and every e-mail carries a one-click unsubscribe (the List-Unsubscribe header Gmail and Yahoo ask for) plus your postal address. Marketing flows only go to people who opted in; abandoned carts can be limited to shoppers who ticked the box.

Know what it earns

Every link is tracked. Flows shows, per flow, how many e-mails were sent, how many were clicked and how many orders – and how much revenue – followed, counted when the customer used the e-mail’s coupon or clicked before ordering.

Campaigns for one-off sends

Sometimes you just want to write to your list: a review request with a discount code for everyone who bought more than a week ago, an announcement, a sale. Campaigns lets you pick the audience, add a personal coupon per recipient, schedule it, send yourself a test and then see clicks, orders and revenue. Already have an e-mail list? Import it (after confirming the people agreed) and unsubscribed addresses stay unsubscribed.

Sends through your own service

Flows does not send mail from your web host’s shared server. Connect any SMTP provider – Amazon SES, Brevo, Postmark, Mailgun or your own – under Flows → Settings. The credentials are used for Flows e-mails only; the rest of WordPress is untouched. A queue sends a small batch every five minutes, so a big list never floods the mail server.