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Automated e-mails for WooCommerce that bring customers back: abandoned-cart reminders, a welcome series with a personal coupon, post-purchase follow-up, win-back and coupon-expiry reminders. Consent-aware, one-click unsubscribe, click and revenue tracking — sent through your own SMTP or e-mail service.
Wexofy Flows for WooCommerce — no licence needed. Install it under Plugins → Add New → Upload, or straight from the Wexofy Hub. Upgrade to Pro any time.
If it does not work for your store, you get a full refund within 30 days. Lifetime licences too. Refund policy
See what happens after a shopper leaves checkout: pick when they come back and watch the reminders send or cancel. Then open the e-mail and change the coupon, wording and button.
| When | What happens | Status |
|---|
Hi Greta,
· Unsubscribe · 14 Market Street, Bristol
| Flow | Timing | Sent | Clicked | Orders | Revenue | |
|---|---|---|---|---|---|---|
| Abandoned cart — reminder 1 Marketing | 1 hour | 412 | 138 | 47 | €3,180 | On |
| Abandoned cart — reminder 2 Marketing | 24 hours | 289 | 86 | 31 | €2,240 | On |
| Welcome series Marketing | 10 minutes | 205 | 92 | 26 | €1,460 | On |
| Post-purchase follow-up Service | 3 days | 318 | 74 | 12 | €690 | On |
| Win-back Marketing | 90 days | 64 | 19 | 6 | €540 | On |
| Coupon expiring soon Marketing | 3 days before | 0 | 0 | 0 | — | Switch on |
Nothing is sent. On your store the queue sends a small batch every five minutes and skips anyone who already bought or unsubscribed.
Flows is the part of e-mail marketing that pays for itself: a handful of automatic e-mails, each triggered by something a customer did in your store. You switch a flow on, edit the wording, and it runs – no newsletter tool to learn, no list to sync.
Abandoned cart (two reminders), welcome series, post-purchase follow-up, win-back for lapsed customers and a coupon-expiring reminder. Each comes with sensible default wording, a delay you can change and, where it makes sense, a personal coupon.
A flow can create a coupon per e-mail: a percentage or fixed amount, locked to the recipient’s e-mail address, one use, with an expiry. No shared code ends up on a coupon site. If the coupon is still unused shortly before it expires, Flows reminds the customer once.
When a shopper types their e-mail at checkout and leaves, the cart is saved. The reminder’s button rebuilds the cart, applies the coupon and opens checkout. If they buy in the meantime, the reminders are cancelled automatically.
An unticked opt-in box at checkout (classic and block checkout), a sign-up form with double opt-in, and every e-mail carries a one-click unsubscribe (the List-Unsubscribe header Gmail and Yahoo ask for) plus your postal address. Marketing flows only go to people who opted in; abandoned carts can be limited to shoppers who ticked the box.
Every link is tracked. Flows shows, per flow, how many e-mails were sent, how many were clicked and how many orders – and how much revenue – followed, counted when the customer used the e-mail’s coupon or clicked before ordering.
Sometimes you just want to write to your list: a review request with a discount code for everyone who bought more than a week ago, an announcement, a sale. Campaigns lets you pick the audience, add a personal coupon per recipient, schedule it, send yourself a test and then see clicks, orders and revenue. Already have an e-mail list? Import it (after confirming the people agreed) and unsubscribed addresses stay unsubscribed.
Flows does not send mail from your web host’s shared server. Connect any SMTP provider – Amazon SES, Brevo, Postmark, Mailgun or your own – under Flows → Settings. The credentials are used for Flows e-mails only; the rest of WordPress is untouched. A queue sends a small batch every five minutes, so a big list never floods the mail server.
The free version, Wexofy Flows for WooCommerce, is complete on its own. Pro adds more ways to sell and keeps every free feature.
| Feature | Free€0 · no licence | Profrom €59 / year |
|---|---|---|
| Abandoned carts | ||
| Cart reminder e-mail with a one-click cart restore | Included | Included |
| Second cart reminder | Not included | Included |
| Personal single-use coupons | Not included | Included |
| E-mail list | ||
| Checkout opt-in and sign-up form with double opt-in | Included | Included |
| One-click unsubscribe, consent log and CSV import / export | Included | Included |
| Sign-up pop-up and soft opt-in for customers | Not included | Included |
| More flows | ||
| Welcome series | Not included | Included |
| Post-purchase follow-up | Not included | Included |
| Win-back and coupon-expiry e-mails | Not included | Included |
| One-off campaigns | Not included | Included |
| Sending and results | ||
| WooCommerce e-mail design, queue and send log | Included | Included |
| Your own SMTP | Not included | Included |
| Click and revenue tracking | Not included | Included |
| Download free | Get Pro | |
Two reminders; the button rebuilds the cart, applies the coupon and opens checkout.
A personal, single-use code locked to the subscriber's e-mail address.
Follow up after an order, and reach customers who have not bought for a while.
One nudge when a personal coupon is still unused shortly before it expires.
Unticked opt-in at checkout, double opt-in sign-up form, one-click unsubscribe and your postal address in every e-mail.
See which e-mails bring orders, counted by coupon use or a click within seven days.
Amazon SES, Brevo, Postmark, Mailgun or any SMTP; used for Flows e-mails only.
A small batch every five minutes, with retries and a log of everything sent, skipped or failed.
Write once, send to your list or only your customers, with a personal coupon per recipient. Ask for a review of what they bought and reward it.
Paste addresses or upload a CSV after confirming the people agreed. Unsubscribed addresses stay unsubscribed.
An optional checkout notice with an opt-out box lets you e-mail your own customers about similar products, but never abandoned-cart reminders.
| Flow | Timing | Sent | Clicked | Orders | Revenue | |
|---|---|---|---|---|---|---|
| Abandoned cart — reminder 1 Marketing | 1 hour | 412 | 138 | 47 | €3,180 | On |
| Abandoned cart — reminder 2 Marketing | 24 hours | 289 | 86 | 31 | €2,240 | On |
| Welcome series Marketing | 10 minutes | 205 | 92 | 26 | €1,460 | On |
| Post-purchase follow-up Service | 3 days | 318 | 74 | 12 | €690 | On |
| Win-back Marketing | 90 days | 64 | 19 | 6 | €540 | On |
| Coupon expiring soon Marketing | 3 days before | 0 | 0 | 0 | — | Switch on |
Hi Greta,
Your cart is still here, and honestly it is getting a little dramatic. So here is a nudge: a personal code, made just for you, one use only.
| Oyster grow kit × 1 | €29.00 |
| Spray bottle 500 ml × 1 | €6.50 |
Fine, complete my order
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Standard WooCommerce install. Works with HPOS (High-Performance Order Storage) on or off, classic and block themes.
Something not covered here? Pre-sale questions are answered by the developer — we aim to reply within one business day.
Ask a questionYes. Campaigns lets you write an e-mail once and send it to everyone who agreed to e-mails, only your customers (optionally by how long ago they last ordered) or subscribers who have not ordered yet. You can add a personal coupon per recipient, ask for a review of the product they bought, schedule it and send yourself a test first. You can also import an existing list after confirming the people agreed; anyone who unsubscribed stays unsubscribed.
No — it is automation. Each flow starts from something a customer did in your store (left a cart, bought, joined the list, went quiet) and sends one e-mail at the right moment. For one-off sends there is Campaigns, but no drag-and-drop newsletter designer.
Through the SMTP provider you connect under Flows → Settings — Amazon SES, Brevo, Postmark, Mailgun or your own server. Flows never sends bulk mail from a shared web host. Set up SPF and DKIM for your sending domain with that provider; the settings page reminds you.
Only people who opted in: the unticked box at checkout (classic and block checkout), or the sign-up form with double opt-in. Abandoned-cart reminders can be limited to shoppers who ticked the box (the default) or, if your local law allows it, sent to everyone who typed an e-mail. The post-purchase follow-up is a service message and goes to customers who have not unsubscribed.
Only if the law in your country allows it. Many EU countries allow e-mailing your own customers about similar products without prior consent (soft opt-in, ePrivacy Directive Article 13(2)) as long as you told them at checkout and let them say no. Flows has an optional setting for this: a checkout notice with a No thanks box. Those customers receive only the post-purchase, win-back and coupon-expiry flows and campaigns you mark for it, never abandoned-cart reminders, and people who tick No thanks are unsubscribed from everything. It is off by default and you should check with your lawyer before using it.
Every e-mail has an unsubscribe link and the List-Unsubscribe headers that Gmail and Yahoo expect from bulk senders, including one-click unsubscribe. Unsubscribing cancels anything already queued for that address.
An order counts when the customer used that e-mail's personal coupon, or clicked a link in the e-mail within seven days before ordering. Opens are not tracked — Apple Mail Privacy Protection makes them unreliable.
The opt-in box works with both the classic and the block checkout. Abandoned-cart capture reads the e-mail field on either.
The plugin keeps working exactly as before — we never disable anything remotely. Updates and support pause until you renew. We e-mail you 30 and 7 days ahead with a renewal link at 30% off, and nothing is ever charged automatically. Or choose Lifetime and never renew.
Yes. Pick Lifetime above: one payment of 2.5× the yearly price, no renewals, and updates and support for as long as the plugin is maintained. Compared with renewing yearly, it becomes the cheaper option from year 4.
Yes — 30 days. If the plugin does not work for your store, we refund the full amount, as long as the licence has been activated on no more than one production site. It covers Lifetime licences too. Details are in the refund policy.
No. Sites on localhost, *.local, *.test and subdomains named staging or dev do not count. A licence moves between sites any time: deactivate the old one under My Account → Licences, then activate the new one.
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